Why You’re Going to Want Custom B2B Portals before 2019 Ends

By Ruth Richter • June 26, 2019

When it comes to B2C sales, ecommerce has stepped up to the plate. Once customers log in, they can easily see past orders, view recommended products based both on past purchases, as well as browsing history, and any number of other customizations that bring the...

Building A Solid Home Improvement Ecommerce Experience with IN-SYNCH®

By Ruth Richter • June 19, 2019

Home improvement projects are on the rise, and some of the reasons might surprise you. DIY home improvement projects are most likely performed by Millennials using technology such as YouTube and other video services to teach themselves how to do anything they need. In fact,...

Why You Should Consider a Multichannel Approach to Ecommerce

By Ruth Richter • June 14, 2019

Remember when the highlight (and hallmark) of your teenage years was going to the mall with friends? Whether you frequented Spencer’s or Claire’s, or were the darker Hot Topic sort, going to the mall was always an adventure. Now malls are turning into ghost towns....

Three Tech Companies that Empowered Their Business with Sage Integration

By Ruth Richter • May 29, 2019

“Technology, like art, is a soaring exercise of the human imagination.” So said American sociologist Daniel Bell, and most of us today would not disagree. Technology connects us across the street, across countries, and across oceans. It helps us run our businesses and helps ensure...

Are You Losing Customers Because of Out-of-Date Data?

By Ruth Richter • May 15, 2019

In the generation of text messages, Snapchat, and email, it might seem nearly impossible to believe there was a day when one of the main ways to communicate with someone was to write a letter and mail it through the Post Office. Now social media...

Is Your System Equipped for An Increase in Mobile Ecommerce?

By Ruth Richter • May 08, 2019

Remember when all your cellular phone did was make and take calls? Without pre-programmed phone books, you still had to memorize or look up the numbers you needed to call. The screen displayed a phone number, and that was it. The phone was heavy due...

Reach for the Stars: Customer Product Reviews

By Ruth Richter • May 01, 2019

When you make your next reservation for a Saturday night out at a fancy restaurant, you’re probably not thinking about your car tires. So it might seem a bit surprising that one of the most prestigious star ratings in the restaurant business is put out...

Going Green(er) with IN-SYNCH®

By Ruth Richter • April 16, 2019

  On April 22, we celebrate Earth Day, but at ROI Consulting, we work with customers who celebrate Earth Day all year long. These customers work hard to provide environmental services while remaining environmentally conscious themselves. Check out what these three organizations have done, together...

6 Ways Earth Day Has Us Going Green

By Ruth Richter • April 16, 2019

From electric cars to eliminating plastic straws, while “being green” has become caught up in politics, the U.S. has still made some significant strides over the years to be green and environmentally friendly. Given the size of the population in the U.S., it’s not surprising...

How to Prep Your Ecommerce for the Arrival of 5G

By Ruth Richter • April 10, 2019

When most of us hear the phrase “5G,” we’re likely to think of cell phones. Faster speeds, clearer calls, and of course, the need to purchase a new phone in order to get all these perks. But this fifth generation (as in, 5G) of mobile...